backwards. Q: Does McLuhan’s work offer anything to us as we move into a new world of communications and media? A: I think in the ‘90s now, we want to totally restructure education so that it allows the student to understand the mass media world that we live in and will continue to live in for like the next 1,000 years, as far as I’m concerned. I think that McLuhan, first of all has to be put back onto the reading list immediately, and the French theorists